Why All the Buzz

The greatest fat loss myth of the past century was the importance put on food and exercise quantity… the idea that if people would just eat less and exercise more, people would lose weight long-term. That theory has now been disproved… along with the idea that all calories are the same. Scientists and medical researchers now know that food and exercise quality—not quantity—is the key to practical and permanent fat loss!

When we eat more high-quality food, we avoid the body’s metabolic confusion caused by low-quality foods. If we then add twenty minutes or thirty minutes of higher-quality exercise… we can leverage our body’s metabolism to burn fat naturally. This simple and easy-to-implement approach ends the so-called “dieting” yo-yo that leads our body to think that we are starving. Based onscientific fact, it is this “starvation” caused by so-called “dieting” and low-quality foods that triggers our body to hold on to fat! This is the failed, on-going cycle of weight loss and weight gain in which so many have been trapped… and which is why it is so difficult and/or impossible to lose unwanted fat long-term. With this scientifically based approach, the key to permanent fat loss is to eat more of the right quality of food, while doing less, but higher-quality, exercise.

With The Calorie Myth, Jonathan Bailor has clearly summarized and simplified more than 10,000 pages of academic research and studies that verify this high-quality approach to long-term health and fitness. By leveraging the proven science of smarter eating and smarter exercise, anyone can use this simple, common sense approach to enjoy better eating, better exercise… and permanent, long-term fat loss!

What if everything that you thought you knew about diet, exercise and fat loss was suddenly turned upside down? What if someone used scientific facts based on peer-reviewed academic research to prove that almost everything being pushed by “current wisdom” is, in fact, not true? What if that same someone could show you in very simple and easy-to-understand terms that the current obesity epidemic is being force fed by corporate hype and slick ad campaigns? Well… that someone is here and his name is Jonathan Bailor, who top medical researchers are now hailing as the brightest star in the diet and exercise category.

Bailor’s new book, The Calorie Myth, reads like a smooth breath of fresh air… very well-written, very straightforward and very easy to read. Although the book’s core concept… that we can eat more and exercise less to naturally and permanently lose fat… at first seems counter-intuitive and a bit far-fetched, Bailor meticulously backs his claim with hard acts from thousands of pages of scientific research coming from some of the top medical researchers and best-known medical research labs in the world.

Based on more than ten years of academic research and interviews with key medical professionals, Bailor shines a wonderful bright light on the myths and outright lies that has been fueled by misconception and corporate greed. Point by point and step-by-step, Bailor takes readers down their own path of discovery… where they soon realize that real and sustained fat loss is not a matter of trendy opinion, but a definite matter of scientific fact.

As one reads Bailor’s book… and his supporting research documentation… it is like a gentle slap in the face as one realizes that Bailor’s common sense approach is not only correct… but spot on track. With hard evidence backed by research studies with thousands of men and women around the world, Bailor lays out a simple concept that proves without doubt that the key to permanently reducing fat (and losing weight) is not based on counting calories, per se… but in understanding the difference between good calories with high food value (quality protein and fresh vegetables, as an example) and bad calories with zero food value (sugary soft drinks and processed foods). By filling our bodies with good and healthy food… no matter how much… we feel “full” and our natural set-point kicks in to keep each person at their exact perfect weight and body fat ratio. If we fill our bodies with sugary sodas, potato chips and low nutritional value processed foods, our body thinks we are starving. With that perceived starvation, our body not only holds onto existing fat, but adds extra fat for good measure… which has created the worst obesity epidemic in human history. Bailor and his new book stand a real chance of turning this situation around… and helping the people of the world shed millions of pounds of unhealthy and unattractive fat, safely, effectively and permanently.