Why All the Buzz

The Program

As unbelievable as it may sound at first… the key premise of Jonathan Bailor’s new book, The Calorie Myth, is that it is possible to boost health and burn fat by EATING MORE and EXERCISING LESS… as long as one has a better understanding of the SCIENTIFIC FACTS behind diet, exercise and fat loss.

Rather than basing one’s nutritional, exercise and weight loss regimen on trendy fads, opinions and corporate marketing hype… Bailor has developed a long-term health and fitness program that is based on meticulously researched medical studies and backed by top medical professionals worldwide. Once one understands the facts of fat loss, it will be impossible to believe the old, failed theories that have helped create the worst obesity epidemic in human history. Bailor’s practical program shows that lasting, long-term weight loss and robust health is not only possible… but easy and enjoyable.

The Science

The greatest fat loss myth of the past century was the importance put on food and exercise quantity… the idea that if people would just eat less and exercise more, people would lose weight long-term. That theory has now been disproved… along with the idea that all calories are the same. Scientists and medical researchers now know that food and exercise quality—not quantity—is the key to practical and permanent fat loss!

When we eat more high-quality food, we avoid the body’s metabolic confusion caused by low-quality foods. If we then add twenty minutes or thirty minutes of higher-quality exercise… we can leverage our body’s metabolism to burn fat naturally. This simple and easy-to-implement approach ends the so-called “dieting” yo-yo that leads our body to think that we are starving. Based onscientific fact, it is this “starvation” caused by so-called “dieting” and low-quality foods that triggers our body to hold on to fat! This is the failed, on-going cycle of weight loss and weight gain in which so many have been trapped… and which is why it is so difficult and/or impossible to lose unwanted fat long-term. With this scientifically based approach, the key to permanent fat loss is to eat more of the right quality of food, while doing less, but higher-quality, exercise.

With The Calorie Myth, Jonathan Bailor has clearly summarized and simplified more than 10,000 pages of academic research and studies that verify this high-quality approach to long-term health and fitness. By leveraging the proven science of smarter eating and smarter exercise, anyone can use this simple, common sense approach to enjoy better eating, better exercise… and permanent, long-term fat loss!

The Overview

What if everything that you thought you knew about diet, exercise and fat loss was suddenly turned upside down? What if someone used scientific facts based on peer-reviewed academic research to prove that almost everything being pushed by “current wisdom” is, in fact, not true? What if that same someone could show you in very simple and easy-to-understand terms that the current obesity epidemic is being force fed by corporate hype and slick ad campaigns? Well… that someone is here and his name is Jonathan Bailor, who top medical researchers are now hailing as the brightest star in the diet and exercise category.

Bailor’s new book, The Calorie Myth, reads like a smooth breath of fresh air… very well-written, very straightforward and very easy to read. Although the book’s core concept… that we can eat more and exercise less to naturally and permanently lose fat… at first seems counter-intuitive and a bit far-fetched, Bailor meticulously backs his claim with hard acts from thousands of pages of scientific research coming from some of the top medical researchers and best-known medical research labs in the world.

Based on more than ten years of academic research and interviews with key medical professionals, Bailor shines a wonderful bright light on the myths and outright lies that has been fueled by misconception and corporate greed. Point by point and step-by-step, Bailor takes readers down their own path of discovery… where they soon realize that real and sustained fat loss is not a matter of trendy opinion, but a definite matter of scientific fact.

As one reads Bailor’s book… and his supporting research documentation… it is like a gentle slap in the face as one realizes that Bailor’s common sense approach is not only correct… but spot on track. With hard evidence backed by research studies with thousands of men and women around the world, Bailor lays out a simple concept that proves without doubt that the key to permanently reducing fat (and losing weight) is not based on counting calories, per se… but in understanding the difference between good calories with high food value (quality protein and fresh vegetables, as an example) and bad calories with zero food value (sugary soft drinks and processed foods). By filling our bodies with good and healthy food… no matter how much… we feel “full” and our natural set-point kicks in to keep each person at their exact perfect weight and body fat ratio. If we fill our bodies with sugary sodas, potato chips and low nutritional value processed foods, our body thinks we are starving. With that perceived starvation, our body not only holds onto existing fat, but adds extra fat for good measure… which has created the worst obesity epidemic in human history. Bailor and his new book stand a real chance of turning this situation around… and helping the people of the world shed millions of pounds of unhealthy and unattractive fat, safely, effectively and permanently.

Proven & Lasting
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci.
Practical & Personal
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci.
Playful & Pervasive
we have fun. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci.

For more information, to book to speak, & for media inquiries please visit TheBailorGroup.com

Starvation Is NOT Healthy. Stop counting calories & go #SANE w/me at http://SANESolution.com

Jonathan Bailor Bio

Holding more than 25 U.S. patents, inventing the marque feature in Microsoft Office 2010, starting two successful companies and the non-profit nutrition education effort SlimIsSimple.org, authoring the wildly popular independent three book series endorsed by top doctors at the Harvard Medical School, Johns Hopkins, and UCLA (The Smarter Science of Slim), and hosting a top ranked iTunes wellness podcast, Jonathan Bailor is an accomplished inventor, entrepreneur, philanthropist, researcher, author and public speaker.

Jonathan Bailor Backstory

Bailor became an exercise and fitness devotee early in his life, spending hours in the gym and carefully monitoring his diet and exercise. As a personal trainer, he worked closely with clients who would achieve the results they wanted as long as they spent countless hours exercising and followed restrictive diets, but without constant coaxing to “eat less and exercise more,” would inevitably harm their health and gain back more weight than they lost. Bailor shared the frustration of his clients and carried the burden of recommending a lifestyle that was not sustainable. He began to suspect that much of what society had been told about diet and exercise was based on trendy opinions spurred by corporate advertising hype, rather than scientific fact.

Thus began Bailor’s most intensive work – a more than ten year odyssey to analyze thousands of scientific studies and interview top medical researchers regarding the proven science of long-term health and fat loss. Upon discovering a disturbing disconnect between what the scientific community had proven about wellness and what we as a society are told, Bailor committed his life to work with top doctors and scientists around the world to make the research he gathered accessible to everyone.

More than 12 years of collaboration, over 1,200 research studies, and more than 10,000 pages of scientific research later comes THE CALORIE MYTH which bridges the gap between the scientific world and the everyday world, dispels the myths and marketing that have fueled the current health care crisis, and provides a proven lifestyle for lasting wellness by focusing on quality of food and exercise and then eating more and exercising less – but smarter.