What if everything you were told about weight loss was wrong?

When it comes to most things in life, we welcome the latest advances in science: from the convenience of our smart phones to the life-saving technology in our hospitals, scientific advancement allow us to be more efficient, more productive, and lead better, happier lives.

We value science. We celebrate innovation & progress. We seek to be in the know. So why are we following fat loss, eating, & exercise advice from the 50s?

Why haven’t we ever questioned the very foundation of every diet, exercise, and weight loss plan—an approach that, not coincidentally, has coincided with decades of escalating and record-breaking levels of obesity and diabetes?

After over 10 years of research and collaboration with some of the top academics, doctors, scientists, and thinkers in the field of health and wellness, Jonathan Bailor has developed a revolutionary new model for weight loss—and lifelong health. In THE CALORIE MYTH, he exposes the fundamental flaw upon which the diet industry has been built: the “eat less + exercise more = weight loss” equation simply doesn’t add up.

In this revolutionary book informed by over 1,300 studies and the new science of fat loss, food, and fitness, Bailor shows us how eating more—of the right kinds of foods—and exercising less—but at a higher intensity—is actually the key to burning fat, healing our hormones, boosting metabolism, and creating long-term weight loss. When we eat lots of high-quality foods like whole plants and nutritious proteins, our bodies are able to achieve a natural, healthy weight—automatically.

When we eat even reduced portions of poor-quality “edible products,” like refined starches, sugars, and processed foods, we are programming our cells to store our food as fat and hang onto every extra pound.

If calorie math added up, 100 calories of strawberries = 100 calories of soda and according to the quantity of calories we’ve consumed over the past few decades, we should all weigh over 1,000 pounds. It doesn’t seem right—because it’s not. While some calories are designed to repair tissue, boost brain power, and fuel metabolism, others work against us. In THE CALORIE MYTH, Bailor gives clear comprehensive guidance on what to eat and why, providing an eating plan, easy recipes, and a simple at-home exercise program.

You don’t have to go hungry or spend hours exercising to lose weight, get healthy, and be happy. With the new science of weight loss, slim is simple.